This Privacy Policy reflects the current state of your personal data processing.

To comply with the requirements of the new Regulation, you must both:

1. 1. Be aware of and control all incoming and outgoing flows of personal data in your company

2. 2. Prepare your staff and train them on their obligations;;

3. 3. Ensure the technical security of the data;

4. 4. Tailor the processes on your website to the requirements (ordering, newsletter sign-up, data processing via cookies, etc.);

5. 5. Comply with explicit consent rules for direct marketing, remarketing, etc. You must obtain the customer's explicit consent on a case-by-case basis! Agreeing to the policy is not enough.

6. 6. Accept privacy policies in your dealings with your employees and partners;

This privacy policy is tailored to the relationship between you and your consumers. The most important condition to comply with the requirements of the Regulation is to have complete clarity about the personal data coming into and going out of your company, and to tailor your site processes.

A good data protection policy is a prerequisite for compliance with the Regulation, but the existence of such a policy does not guarantee compliance with all requirements.

Personal data processing policy

Information about the data controller:

Fashionism EOOD, is a company registered in the Commercial Register of the Registry Agency with UIC 205489180, with headquarters and registered address: , Town of Elin Pelin, postal code 2100, 20, Kiril i Metodiy Str., ent. A, fl. 3, apt. 9,Tel: 0883331450; e-mail: info@latiareofficial.com. Personal data protection officer: Marina Boneva.

Grounds and purposes for which we use your personal data

We process your personal data on the following grounds:

●      The contract concluded between us and you in order to fulfill our obligations thereunder;

●      Explicit consent from you – the purpose is indicated for each specific case;

●      In case of a statutory obligation;

In the following paragraphs you will find detailed information about the processing of your personal data depending on the grounds on which we process it.

FOR THE PERFORMANCE OF A CONTRACT OR IN THE CONTEXT OF A PRE-CONTRACTUAL RELATIONSHIP

We process your personal data in order to fulfil our contractual and pre-contractual obligations and to exercise our rights under the contracts concluded with you.

Purposes of processing:

●      establishing your identity;

●      management and execution of your request and execution of a concluded contract;

●      preparing a contract proposal;

●       preparing and sending a bill/invoice for the services you use with us;

●      to provide you with the comprehensive service you require and to collect the amounts due for the services used;

●  maintaining correspondence regarding orders placed, processing requests, reporting problems, etc.

●      notification of everything related to the services you use with us;

●      customer history analysis;

●     to identify and/or prevent unlawful acts or acts contrary to our terms of service;

Data we process on this basis:

On the basis of the contract concluded between us and you, we process information about the type and content of the contractual relationship as well as any other information related to the contractual relationship, including:

●    лични данни за контакт - personal contact information - contact address, email, phone number;

●  identification information - full name, unique citizenship number or ID number of a foreigner, age group, residential address;

●     information on the orders placed;

●    correspondence relating to the overall service - emails, letters, information about your troubleshooting requests, complaints, requests, applications, feedback we receive from you;

● credit or debit card information, bank account number or other banking and payment information relating to payments made;

other information such as:

●      Customer number, code or other identifier created for identification;

●      IP address when visiting our website;

●      Demographic details;

●      Social media account details;

The processing of the personal data referred to above is mandatory for us in order to conclude the contract with you and to perform it. Without you providing us with the aforementioned data, we would not be able to fulfil our contractual obligations.

 

We provide personal data to third parties

We provide your personal data to third parties as our main purpose is to offer you a quality, fast and comprehensive service. We do not provide your personal data to third parties until we are satisfied that all technical and organisational measures have been taken to protect that data and we endeavour to implement strict controls to fulfil this purpose. In this case, we remain responsible for the confidentiality and security of your data.

We provide personal data to the following categories of recipients (data controllers):

●      postal operators and courier companies;

●   persons who, on assignment, maintain equipment, software and hardware used for the processing of personal data and necessary for the activities of the company

●      persons providing consultancy services in various fields.

When we erase data collected on this basis

Data collected on that basis we erase 2 years after termination of the contractual relationship, whether due to expiration of the contractual term, termination or any other reason 

FOR COMPLIANCE WITH REGULATORY OBLIGATIONS

There may be a legal obligation for us to process your personal data. In these cases we are obliged to carry out the processing, such as:

●      Obligations under the Measures Anti-Money Laundering Act;

●   Fulfilment of obligations in relation to distance selling, off-premises selling provided for in the Consumer Protection Act;

●   Provision of information to the Consumer Protection Commission or third parties provided for in the Consumer Protection Act;

●  Provision of information to the Personal Data Protection Commission in relation to obligations under data protection legislation;

●      Obligations provided for in the Accounting Act and the Tax and Social Security Procedural Code and other related regulatory acts in connection with the keeping of lawful accounting;

●  Provision of information to the court and third parties in the framework of court proceedings, in accordance with the requirements of the applicable regulations;

●      Age verification when shopping online.

When we erase personal data collected on this basis

We erase data collected under a statutory obligation once the obligation to collect and store has been fulfilled or ceases. For example:

●      under the Accounting Act for storage and processing of accounting data (11 years),

●  obligations to provide information to the court, competent state authorities and other grounds provided for in the current legislation (5 years).

Provision of data to third parties

Where a legal obligation is imposed on us, we may provide your personal data to the competent government authority, individual or legal entity.

UPON YOUR CONSENT

We process your personal data on this basis only after your explicit, unambiguous and voluntary consent. We do not foresee any adverse consequences for you if you refuse the processing of your personal data.

Consent is a separate basis for processing your personal data and the purpose of the processing is set out in it, and is not overlapped with the purposes listed in this policy. If you give us the relevant consent and until you withdraw it or terminate any contractual relationship with you, we prepare suitable product/service offers for you by carrying out ; detailed analyses of your basic personal data;

Detailed analytics is a method of performing analysis that allows the processing of large volumes of data by means of statistical models and algorithms and others that involve the use of personal data, as well as processes of pseudonymizing and anonymizing the same, in order to extract information on trends and various statistical indicators.

 

Data we process on this basis:

On this basis, we only process the data for which you have given us your explicit consent. The specific data is determined on a case-by-case basis. Typically, these data are email and name.

Provision of data to third parties

On this basis we may provide your data to marketing agencies, Facebook, Google or similar.

Withdrawal of consent

Consents given may be withdrawn at any time. Withdrawal of consent has no impact on the performance of contractual obligations. If you withdraw your consent to the processing of personal data for any or all of the ways described above, we will not use your personal data and information for the purposes set out above. Withdrawal of consent does not affect the lawfulness of processing based on consent given prior to withdrawal.

To withdraw consent you only need to use our website or simply our contact details.

When we erase data collected on this basis

We delete data collected on this basis at your request or 12 months after its initial collection.

ANONYMISED DATA PROCESSING

We process your data for static purposes, that is, for analyses in which the results are only aggregated and the data are therefore anonymous. It is impossible to identify a specific person from this information.

Your data can also be anonymised. Anonymisation is an alternative to data erasure. In the case of anonymisation, all personally identifiable elements/elements that allow you to be identified are irreversibly deleted. For anonymised data there is no legal obligation to erase as it does not constitute personal data.

Why and how we use automated algorithms

For the processing of your personal data we use partially automated algorithms and methods in order to continuously improve our products and services to adapt our products and services to your needs in the best possible way. This process is called profiling.

How we protect your personal data

To ensure adequate protection of the data of the company and its customers, we implement all necessary organizational and technical measures provided for in the Data Protection Act. The Company has established rules to prevent misuse and security breaches and has appointed a Data Protection Officer to assist in the processes of protecting and securing your data. In order to maximize the security of the processing, transmission and storage of your data, we may use additional protection mechanisms such as encryption, pseudonymization, etc.

Personal data we have received from third parties

We do not receive data from third parties.

Rights of Consumers

Each Consumer of the Site enjoys all the rights for the protection of personal data under Bulgarian and European Union law.

 

Consumers can exercise their rights via the contact form or by sending a message to our email.

 

Each Consumer has the right to:

●      Awareness (in relation to the processing of their personal data by the controller);

●      Access to your own personal data;

●      Rectification (if data is inaccurate);

●      Erasure of personal data (“right to be forgotten”);

●      Restriction of processing by the controller or processor;

●      Portability of personal data between controllers;

●      Objection to processing of their personal data;

●     The data subject shall also have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her;

●      The right to a judicial or administrative remedy in the event that the data subject's rights have been violated.

 

The Consumer may request deletion if one of the following conditions is present:

●   The personal data is no longer necessary for the purposes for which it was collected or otherwise processed;

●   The user withdraws their consent on which the data processing is based and there is no other legal basis for the processing;

●     The data user objects to the processing and there are no legitimate grounds for the processing that prevail;

●      Personal data have been unlawfully processed;

●    The personal data must be erased in order to comply with a legal obligation under Union or Member State law to which the controller is subject;

●  The personal data have been collected in connection with the provision of information society services to children and consent has been given by the person having parental responsibility for the child.

 

The user has the right to restrict the processing of his or her personal data by the controller where:

●   Contests the accuracy of the personal data. In this case, the restriction of processing is for a period that allows the controller to verify the accuracy of the personal data;

●  The processing is unlawful, but the User does not wish the personal data to be erased, but requests instead the restriction of its use;

● The controller no longer needs the personal data for the purposes of the processing, but the User requires it for the establishment, exercise or defence of legal claims;

● Objects to the processing pending verification whether the controller's legitimate grounds override the interests of the User.

Right to portability

The data subject has the right to obtain the personal data concerning them, which he or she has provided to a controller, in a structured, commonly used and machine-readable format, and has the right to transfer such data to another controller without hindrance from the controller to whom the personal data have been provided, where the processing is based on consent or a contractual obligation and the processing is carried out by automated means. When exercising his or her right to data portability, the data subject shall also have the right to obtain a direct transfer of the personal data from one controller to another where this is technically feasible.

 

Right to object

Consumers have the right to object to the controller to the processing of their personal data. The controller shall be obliged to terminate the processing unless it demonstrates compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims. If you object to the processing of personal data for direct marketing purposes, the processing shall cease immediately.

 

Complaint to the supervisory authority

Every Consumer has the right to lodge a complaint against unlawful processing of his/her personal data with the Data Protection Commission or the competent court.

 

Record keeping

We maintain records of the processing activities for which we are responsible. These records contain all the information set out below:

●      The name and contact details of the controller

●      Processing purposes;

●      Description of categories of data subjects and categories of personal data;

●      The categories of recipients to whom the personal data have been or will be disclosed;

●      Including recipients in third countries or international organisations;

●      Where possible, the time limits provided for the erasure of different categories of data;

●      Where possible, a general description of the technical and organisational security measures